Stitching the World Cup football
From Shakira's timeless dancing to Messi's mesmerising dribbling to Ronaldo's mercurial habit of goal-scoring – all the world's eyes in June and July will be fixed on the 'football' – the ones made in Sialkot, Pakistan! Yes, the official ball of the 2026 World Cup, named "Trionda", designed by Adidas, is manufactured by a company named Forward Sports of Sialkot. And yes, the biggest ever global sporting event is projected to attract an eye-popping 60 million on the ground and a staggering over 5 billion global TV and digital viewers. It's hard for Pakistanis to get their heads around the fact that the world's most technologically advanced match ball ever made – featuring cutting-edge AI-powered chip, enabling real-time match data to support umpiring decisions – is stitched by Pakistani craftsmen and in one of our own cities with broken streets and crumbling roads. Sialkot, often hailed as the global capital for fo...